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Commercial Sector Strategy

Waypoint was engaged by a major Northeast utility to complete a comprehensive evaluation of their commercial customer base and develop a future go-to-market strategy with the objective of increasing the sector’s participation in efficiency programs.


Waypoint performed a detailed market segmentation analysis to identify key stakeholder groups in the client’s service territory. After segmenting the market, Waypoint used its advanced analytics MineralTM platform to evaluate each market segment’s energy efficiency potential and the client’s relative ability to influence customers within that segment. Based on its analysis, Waypoint selected high-opportunity segments and developed detailed marketing, education and outreach strategies customized to each targeted group.


Waypoint’s go-to-market strategy allowed its client to strategically engage the highest-opportunity segments within its commercial customer base, driving deep energy savings and greater adoption of energy efficiency programs in the sector.

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