Written by: Marta Schantz
Last month, we held a rousing webinar hosted by Waypoint Energy’s Vice President of Utility Solutions, Emily Pearce and Manager, Marta Schantz. The webinar discussed ways in which utilities can leverage market segmentation analyses to better address the gaps in incentive programming and determine new energy efficiency offerings to reach target customers. You can look into details of the webinar and the Utility Dive article that inspired it to learn more about the value of market segmentation, especially for hard-to-reach markets like commercial real estate.
Did you miss it? Lucky for you, the recording is available here for your viewing pleasure. Grab some popcorn, get comfortable, and tune in to the 30-minute webinar.
Did you listen in? If so, you’re obviously welcome to listen again. And then reach out to us at Waypoint Energy by emailing email@example.com for more details on conducting a market segmentation analysis for your utility.